The wallet fades into the product
Consumer crypto teams are redesigning onboarding so users can try an app before understanding seed phrases, gas, or network selection. Embedded wallets, social recovery, and sponsored transactions are becoming the default pattern for mainstream products.
Retention is the real test
Removing friction can improve first sessions, but retention still depends on whether the app offers a reason to return. The strongest teams are treating wallet abstraction as infrastructure, not as the main product promise.
Security tradeoffs remain
Simpler onboarding introduces new custody, recovery, and permissioning questions. Product teams need clear consent flows and reliable recovery options if they want consumer adoption without repeating old platform-risk mistakes.